Type: SaaS/AI for Finance

Platforms: LinkedIn, Instagram, X
Audience: Finance teams, accounts payable managers, approvers, controllers, and CFOs

Content: Graphics, blogs, email marketing, LinkedIn campaigns, video, employee spotlights

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Developed and executed social media strategies on LinkedIn, Instagram, and Twitter/X, leading to a 34% YoY growth in followers and 8% engagement rate (362% above competition).

Created monthly content calendar for Ottimate (formerly Plate IQ), a SaaS company specializing in an AI automation platform for accounts payable. 

Designed social media content: infographic posts for Ottimate's leads and customers to familiarize with the brand.

Collaborated with teams to create client-focused case studies, email campaigns, marketing content, and an internal newsletter that strengthened engagement and retention.