Kimi Arquines | Social Media Marketer
About Me
I'm a former school social worker (MSW) who successfully transitioned into corporate as a results-driven professional with expertise in social media marketing, copy editing, and community management. I also freelance as a composer for video games, film, and stage, and volunteer in the video game industry!
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My journey from social work to my current path has been about finding the right career fit after leaving the field. Through it all, one thing remained constant: my passion for building communities through a creative lens — a passion that ultimately led me to social media marketing!
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I'm a high achiever and committed to creating meaningful connections while promoting camaraderie within teams and organizations — all while staying true to my most authentic self.
Work Experience
Tag
Client: Intel Gaming
Social Media Coordinator
Full-time
February 2025 - January 2026
Bigger Boss Games
Social Media Manager
Part-time
December 2024 - February 2025
Ottimate (formerly Plate IQ)
Social Media Specialist
Full-time
December 2023 - January 2025
Marketing Development Rep
Full-time
June 2023 - December 2023
Vendor Enrollment Specialist
Full-time
December 2022 - May 2023
• Owned daily community engagement across co-owned social channels for a Fortune 500 tech company, dedicating 3+ hours per day to monitoring, responding, and amplifying conversations via Sprinklr and native platforms.
• Supported marketing and go-to-market initiatives for PC gaming hardware and software through OEM and ISV partnerships, including Intel Arc GPUs, Intel Core Ultra–powered systems, and titles such as Assassin’s Creed Shadows and Battlefield 6.
• Created real-time and reactive content aligned with Intel Gaming’s brand voice, leveraging current events and gaming trends to drive engagement.
• Leveraged social listening and trend-sensing tools to identify industry trends, keywords, hashtags, and real-time moments, creating reactive, community-focused content aligned with Intel Gaming’s brand voice.
• Drove ad-hoc retweets, quote tweets, reshares, and comments to increase visibility and participation across priority campaigns and live moments.
• Moderated and supported live community activations, including Intel Plays Twitch livestreams and global Intel Extreme Masters esports events, while tracking and reporting on engagement, reach, and community health.
• Created the new indie gaming studio’s brand voice and grew followers to 500+ in one month across LinkedIn, Instagram, BlueSky, YouTube, Twitch, and Discord through targeted social media campaigns with graphics, videos, and copy.
• Collaborated with AAA developers and external partners to shape messaging and ensure content accuracy and consistency across promotional materials for upcoming shipped games on PC, console, and mobile.
• Partnered with gaming influencers and streamers to boost game promotion and community engagement.
• Developed and executed content strategies for an AI SaaS B2B startup across LinkedIn, Instagram, and X, driving 34% YoY follower growth and an 8% engagement rate (362% above competitors).
• Wrote, edited, and published long- and short-form content in WordPress, ensuring consistency with brand voice, messaging, and campaign objectives.
• Designed, scheduled, and published visual and written content using Canva, Figma, WordPress, and Later.com.
• Analyzed performance data to optimize content structure, timing, and format, translating insights into actionable improvements.
• Generated $1.2M in qualified revenue through proactive client outreach and optimized lead management.
• Served as primary client contact, ensuring smooth onboarding and strong relationship building.
• Managed Salesforce client data to enable seamless team handoffs and communications.
• Collaborated on case studies, email campaigns, and marketing content to support demand generation and customer education.
• Supported company rebranding initiatives, aligning messaging across outreach, marketing, and sales materials.
• Co-created Ottimate’s first internal newsletter, establishing editorial workflows and contributor coordination in a fully remote environment.
• Conducted 80+ daily outbound calls, surpassing enrollment quotas by 157% in the first month.
• Developed and trained team on standardized onboarding workflows, templates, and tutorials for scalable success.
• Achieved 163% of quota in the final month, setting a single-day enrollment record at 530% of quota.
• Provided prompt, reliable support as first point of contact, resolving client queries efficiently.
Volunteer
SmashPad
Copy Editor
May 2025 - Present
Chicago Loot Drop
Community Manager/Board
May 2025 - Present
Always Supporting the Games Community (previously Amir Satvat's Games Community)
Community Manager/CV, Resume, Portfolio, and LinkedIn Reviewer
January 2025 - Present
• Edit and review contributed gaming review articles from staff and freelancers for grammar, clarity, structure, and consistency with SmashPad’s editorial voice and style guidelines.
• Ensure submissions meet brief requirements, audience needs, and content strategy objectives.
• Provide detailed, actionable feedback to contributors to improve quality, consistency, and alignment with editorial standards.
• Collaborate with the editorial team to strengthen content alignment with audience needs and publication goals.
• Support a multi-contributor publishing model by maintaining editorial quality across diverse perspectives and subject matter.
• Coordinate fundraising, volunteer programs, and community events for a nonprofit that supports Comer Children’s Hospital and Maryville Children’s Healthcare Center through gaming initiatives.
• Create engaging social media content to build excitement and drive awareness for upcoming events and volunteer initiatives.
• Coordinate outreach and engagement initiatives for a 16,000+ member Discord community for gaming industry job seekers, plan and execute networking events, and ensure a safe, inclusive space.
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• One of the 28 specially chosen volunteers to offer personalized support for CV, resume, portfolio, and LinkedIn profile review.
• Composed high-fantasy music for the indie board game trailer “Mercenaries of Gridaris.”
• Promoted brand awareness across Instagram, Reddit, Discord, and LinkedIn.
• Partnered with Kickstarter outreach to drive community engagement, helping achieve 118% of funding goal ($15,179/$13,000).
AAPI in Gaming
Social Media Manager/Board
August 2024 - Present
• Create brand voice and own content planning, editing, and publishing across LinkedIn, Discord, and social platforms, driving 300% LinkedIn growth and 156% Discord growth in four months.
• Managed a 300+ member Discord community, fostering engagement and a safe environment with events and discussions.
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• Led a small team of 2 social media contributors, providing guidance, editorial direction, and feedback to ensure content quality and alignment with community goals.
• Created culturally relevant content across LinkedIn, Instagram, BlueSky, YouTube, and Discord to amplify Asian American and Pacific Islander voices in gaming.
• Partnered with influencers and developers to increase visibility and promote cultural celebrations and events.
HammerCraft Studios
Composer/Community Manager
February 2023 - December 2023
The Junior Council is a group that supports the Special Infectious Diseases Clinic at Ann & Robert H. Lurie Children’s Hospital of Chicago through fundraising.
Junior Council
Member
August 2021 - Present
Education
Masters of Social Work, Schools Concentration
GPA: 3.88/4
​Alpha Delta Mu Honor Society
Bachelor of Science in Psychology
Disney College Program Internship (January - August 2013)
Alpha Delta Pi Sorority
Video Game Music Composition Class with Jason Graves
Game Developer Bootcamp Level 1